Grupo Entre is an ecosystem of companies focused on payment methods, digital services and financial solutions. Our challenge was to position the group within the corporate world and, next, with the small business owners who use its solutions. We created the concept “Entre” (“come in”) as both verb and invitation: “Come in, discover, transform.” With that in mind, we developed the naming, creative concept, media plan and the full visual and strategic execution of the campaign, handling every detail of the group’s market launch.
